And Woke Up Exhausted!
If you’ve ever cruised up or down Wilmington’s Augustine Cut-Off, you’ve most likely giggled at some of the comedy displayed roadside at Paul Campanella’s Auto and Tire Center. We just couldn’t get enough of the rhetoric bubbling this week. So much so, we had to b-r-a-k-e and meet the creative minds behind these signs. Meet Melissa Covey, creative director pictured on the right and Paul Campanella, Owner pictured on the left. In the ten minutes we met, you could instantly feel their positive enthusiasm and contagious local loyalty.
Paul shared that not all of their comments have been initially adorned. For instance, this holiday comment displayed on Mother’s Day, “Your MOM’s Hot, Get Her A/C fixed” provoked one vocal adverse reaction – well that is, until Campanella’s subsequently posted “Your DAD’s Hot, Get His A/C Fixed” on Father’s Day.
Campanella’s goal with the signs is to grab attention(green light) and more importantly to create an emotional tie with customers, existing and potential. He emphatically expressed they are not the $5 automotive discounters on the corner. Campanella’s strives to deliver the highest in quality automotive AND customer service. Thanks Paul & Melissa for your time today and for tooting our horn. Great to meet you!
About Paul Campanella’s Auto Service Centers
Founded in 1986, Paul Campanella’s Auto Service centers have been northern Delaware’s premier full-service automotive service facilities for more than 25 years. We are a local, family owned and operated shop that strives each day to provide our customers with the best auto repair service in Wilmington, DE! #lovelocal
Join the fun and learn more about the entire Campanella Team
2 locations to serve you – This one in Wilmington and also in Pike Creek.
- Paul Campanella’s Auto & Tire Center, 703 Augustine Rd, Wilmington
- Paul Campanella’s Pike Creek Automotive, 2379 Limestone Rd, Wilmington
What’s More? Campanella’s gives back to the Wilmington & northern Delaware communities!
Paul Campanella’s Auto & Tire Center is proud to support the local Wilmington & northern Delaware communities by contributing the many great organizations – 30+ on this list, check it out – click here.